Privacy Policy
(Applies to Billboard Bee AB, reg. no. 559551-9678)
Last updated: 17 November 2025
1. Data Controller
Billboard Bee AB (reg. no. 559551-9678)
Mörtnäs Hagväg 3 Lokal 11, 134 44 Gustavsberg, Sweden
Email: [email protected] | Tel: +46 70 000 00 00
2. What data do we collect – and why?
| Category | Example data | Purpose | Legal basis |
|---|---|---|---|
| Contact information | Name, email, phone | Account creation, newsletters, support | Contract · Legitimate interest |
| Campaign data | Uploaded ad files, booked billboards, schedules | Mock-ups, publishing, reports | Contract |
| Location & traffic data | GPS coordinates (billboard), traffic flow | Reach calculation, pricing | Legitimate interest |
| Technical data | IP address, cookie ID, logs | Security, statistics, error tracking | Legitimate interest |
| Payment data | Transaction ID from Stripe/Klarna | Invoicing, accounting | Contract · Legal obligation |
3. Retention periods
- Contacts & campaign data: deleted 24 months after your last login or earlier upon request.
- Accounting records: saved for 7 years according to the Accounting Act.
- Cookie data: see separate Cookie Policy (lifespan 1 day – 24 months).
4. Third parties & transfers outside EU
| Service | Purpose | Location |
|---|---|---|
| Amazon Web Services (eu-west-1) | Hosting & database | Ireland |
| Stripe Payments Europe | Payments | EU |
| OpenAI Ireland Ltd. | Smart processing (idea generator, mock-up) | Data centers within EU |
Transfers outside EU/EEA only occur if appropriate safeguards are in place (e.g., EU standard contractual clauses).
5. Your rights
- Access & extract of personal data we store
- Correction of incorrect data
- Erasure ("right to be forgotten")
- Restriction of processing
- Data portability
- Objection to processing based on legitimate interest
Send requests to [email protected]. If you are dissatisfied, you can complain to the Swedish Authority for Privacy Protection (IMY).
6. Cookies
We use necessary, analytical and marketing cookies. Complete list available in our Cookie Policy.
7. Contact
Email: [email protected]
Phone: +46 8 55 55 55 55
Postal address: BillboardBee AB, Drottninggatan 1, 111 51 Stockholm