About us
We've never met an analog OOH process we liked.
Not even the one that "worked pretty well in 2016".
Email marathons.
Spreadsheets named FINAL_v12_thisistherealone.xlsx.
"I'll get back to you once I hear from the billboard owner's cousin."
That's roughly when we decided:
This is not worthy of a digital industry.
So we built the opposite.
The team behind the revolution
(and fewer spreadsheets)
Zakarias Bergstrand
Sales
Zakarias knows inventory better than Google Maps. He knows exactly which billboard gets the most visibility in rush hour, in rain, and in November gloom.
He likes pace. He likes clarity. He likes when the deal is done before others have even opened Excel.
Josephine Binz
Customer Experience & Onboarding
Josephine notices immediately when something feels complicated. And by then it's already too late – because we're rebuilding it.
She makes sure everything from first click to live campaign feels… almost too easy.
Christopher Genberg
Tech & Product
Christopher is the person who looks at a manual process and thinks:
"Why don't we just build a system?"
APIs, real-time data, automation. If something takes five clicks today, it should take one tomorrow. He has a strong allergy to double work, CSV files, and "that's probably not possible".
Pär Philipson
Business Development & Partnerships
Pär sees the market in a 10-year perspective. And in a 10-minute perspective.
"If Airbnb can book a villa in Tuscany in 30 seconds – why does a DOOH campaign take two weeks?"
He's driven by marketplaces, scalability, and challenging "that's how we've always done it".
"A great billboard can create impact.
A bad process shouldn't stand in the way."
We agree. And we're not going to wait for the industry to fix it.
Want to talk OOH with us?
We answer everything.
Except why some still send price lists as PDFs from 2018.