Dictionary · OOH
Floor price
Quick definition and context for Floor price.
Definition
The minimum price a media owner accepts in an auction.
Also known as:reserve price
Svarar inom 1 h
Talk to an advisor
Not sure where to start? We help you.
Our advisors guide you through floor price — from first sketch to booked billboard. No commitment, no cost, no sales pressure.
- Free format-fit and media-mix review
- Example prices based on real Swedish campaigns
- Production tips and spec sheets for your creative
- Swedish customer service, reply within 1 h on weekdays
Explore more
The full dictionary at BillboardBee
We are building the clearest knowledge base for outdoor advertising – so every advertiser can make great decisions.