Skip to main content
Guerrilla marketing
Dictionary · OOH

Guerrilla marketing

Quick definition and context for Guerrilla marketing.

Definition

Unconventional, attention-driven advertising – often low-budget with big PR impact.

Also known as:guerrilla
BillboardBee-rådgivare
Talk to an advisor

Not sure where to start? We help you.

Our advisors guide you through guerrilla marketing — from first sketch to booked billboard. No commitment, no cost, no sales pressure.

  • Free format-fit and media-mix review
  • Example prices based on real Swedish campaigns
  • Production tips and spec sheets for your creative
  • Swedish customer service, reply within 1 h on weekdays
Explore more

The full dictionary at BillboardBee

We are building the clearest knowledge base for outdoor advertising – so every advertiser can make great decisions.