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Programmatic Guaranteed
Dictionary · OOH

Programmatic Guaranteed

Quick definition and context for Programmatic Guaranteed.

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Definition

Pre-negotiated price and volume delivered via a programmatic pipeline.

Also known as:PG
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Related

Related terms

Direct deal
Buying OOH directly from the media owner – outside auctions and DSPs.
Private Marketplace (PMP)
Invite-only auction between selected buyers and sellers.
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