# BillboardBee - Complete AI/LLM Documentation # Version: 1.1 # Last Updated: 2026-04-13 # Website: https://billboardbee.com # Contact: hello@billboardbee.com # For a shorter summary, see: https://billboardbee.com/llms.txt ## About BillboardBee BillboardBee is Sweden's leading online marketplace for outdoor advertising (OOH - Out of Home). We connect advertisers who want visibility with billboard owners who have available advertising surfaces. The platform handles the entire booking flow: search, booking, contract signing (via BankID), material upload, campaign management, and invoicing (via Fortnox). ### Company Details - Legal name: BillboardBee AB - Country: Sweden - Industry: Advertising Technology (AdTech), Outdoor Advertising Marketplace - Languages: Swedish (primary), English - Website: https://billboardbee.com - English: https://billboardbee.com/en - Email: hello@billboardbee.com ### What Makes BillboardBee Unique 1. Sweden's first fully digital marketplace for outdoor advertising 2. Transparent pricing — no hidden fees or intermediaries 3. Share of Voice (SOV) pricing for digital billboards 4. BankID-based digital contract signing 5. Built-in Creative Studio for ad material creation 6. AI-powered billboard recommendations 7. Over 2000 billboard surfaces across 190+ Swedish cities 8. Queen Cloud integration for remote screen management and real-time content delivery 9. Multi-screen campaign management with per-billboard material targeting 10. CEO-level business intelligence dashboard with VAT breakdown --- ## Services ### For Advertisers - **Search & Discovery**: Browse 2000+ billboards with filters for city, type, price, and size - **Online Booking**: Book directly with transparent pricing and instant availability check - **Share of Voice (SOV)**: Choose 5%–100% screen time on digital billboards; price scales proportionally - **Material Upload**: Upload images/video or use the built-in Creative Studio - **Multi-Screen Campaigns**: Book multiple billboards in one booking with per-billboard material targeting - **Campaign Analytics**: Track impressions, reach, and proof of play with per-billboard material status - **Digital Contracts**: Sign contracts digitally via Swedish BankID - **Invoice Payment**: 30-day payment terms via Fortnox invoicing ### For Billboard Owners (Landlords / "Uthyrare") - **Free Registration**: List billboard surfaces at no cost - **AI-Powered Pricing**: Get pricing recommendations based on traffic data and location - **Booking Management**: Approve or reject incoming booking requests - **Content Review**: Approve ad materials before they go live - **Queen Cloud Integration**: Remote screen management with automatic content delivery - **Automatic Payouts**: Monthly payouts via Fortnox - **Revenue Dashboard**: Track earnings, bookings, and statistics --- ## Billboard Types | Type | Description | Booking Minimum | |------|-------------|----------------| | Digital LED Billboard | Large-format outdoor LED screens, often along highways or city centers | 7 days | | Digital Screen | Smaller indoor/outdoor digital displays (malls, gyms, restaurants) | 7 days | | Static / Analog Billboard | Traditional printed billboards | 14 days | | City Light Panel | Illuminated advertising panels at bus stops and pedestrian areas | 14 days | | Bus Shelter | Transit advertising at bus shelters | 14 days | | Street Furniture | Various street-level ad placements | 14 days | | Highway Billboard | Large roadside billboards along major highways | 14 days | ### Billboard Packages Pre-configured bundles of multiple analog billboard surfaces in a geographic region: - Available in Skåne, Jönköping, and other regions - Each package includes a set number of surfaces (e.g., 5–20) - Fixed weekly pricing - Detail pages at /paket/[id] --- ## Pricing ### For Advertisers - Digital billboards: Dynamic pricing based on Share of Voice (SOV) percentage - Analog/static billboards: Fixed monthly or weekly pricing - Packages: Fixed weekly pricing for bundled surfaces - Typical range: 2,000 – 50,000 SEK per month - All prices in SEK (Swedish Krona), excluding VAT (25%) - Payment via invoice, 30-day terms ### For Billboard Owners - Free to list and manage billboards - Commission on confirmed bookings - Monthly payouts within 30 days --- ## Share of Voice (SOV) Explained SOV determines what percentage of total display time your ad gets on a digital billboard: - 5% SOV = Your ad appears approximately 5% of the time (lowest price) - 25% SOV = Your ad appears approximately 25% of the time - 50% SOV = Your ad appears approximately 50% of the time - 100% SOV = Exclusive — your ad is the only one shown (highest price) - Multiple advertisers can share the same screen at different SOV levels - Price is directly proportional to the SOV percentage chosen --- ## Geographic Coverage BillboardBee operates throughout Sweden. Major cities include: Stockholm, Göteborg (Gothenburg), Malmö, Uppsala, Västerås, Örebro, Linköping, Helsingborg, Jönköping, Norrköping, Lund, Umeå, Gävle, Borås, Halmstad, Växjö, Eskilstuna, Karlstad, Sundsvall, Östersund, Trollhättan, Luleå, Kalmar, Kristianstad, Skövde, Falun, Nyköping, Karlskrona, Skellefteå, Varberg, Uddevalla, Landskrona, Ängelholm, Kungsbacka, and 160+ additional cities and towns. City-specific landing pages are available at: https://billboardbee.com/stad/[city-slug] Example: https://billboardbee.com/stad/goteborg --- ## Media Owners on the Platform - **Billboardmedia**: Digital and analog billboards across Skåne - **Highway Communication AB**: Highway billboards in the Jönköping region - **XL Outdoor**: Digital screens in bowling alleys, bars, kiosks, and city locations - **Lookmedia**: Digital screens in various indoor/outdoor locations - Plus many independent billboard owners across Sweden --- ## Technical Specifications ### Accepted Ad Formats - Images: JPG, PNG, WebP - Video: MP4, MOV, WebM (max 30 seconds recommended) - Static Print: PDF, AI, EPS (300 DPI minimum) - Maximum file size: 50 MB ### Common Screen Resolutions - Full HD (1920×1080) — most common for digital screens - 4K (3840×2160) — premium digital billboards - Custom resolutions for non-standard screens --- ## API Reference Base URL: https://billboardbee.com/api ### GET /billboards Search available billboard advertising spaces. Parameters: - search (string, optional): Search by title, location, or description - city (string, optional): Filter by city name - region (string, optional): Filter by Swedish region - minPrice (integer, optional): Minimum monthly price in SEK - maxPrice (integer, optional): Maximum monthly price in SEK - type (string, optional): "digital" or "traditional" - limit (integer, optional, default 20, max 100): Results per page - page (integer, optional, default 1): Page number Response: { items: Billboard[], total: number, page: number, limit: number } ### GET /billboards/{id} Get detailed information about a specific billboard. Parameters: - id (string, required): Billboard ID Response: BillboardDetailed object with pricing, traffic data, images, and location info ### GET /billboards/search-optimized Optimized search endpoint with additional filters and sorting options. ### GET /packages/{id} Get details for a billboard package. ### GET /blog Get published blog posts. ### Full OpenAPI specification: https://billboardbee.com/.well-known/openapi.yaml --- ## Data Model ### Billboard - id: Unique identifier - title: Billboard name/title - location: City or area name - address: Full street address - latitude/longitude: Geographic coordinates - region: Swedish region - type: "digital" or "traditional" - size: Physical dimensions (e.g., "85 m²") - screenSize: Display size (e.g., "65 tum") - price: Monthly price in SEK - description: Detailed description - imageUrls: Array of image URLs - format: "landscape", "portrait", or "square" - illuminated: Boolean - resolution: Display resolution for digital billboards - dailyTraffic: Estimated daily foot/vehicle traffic - contactsPerDayEstimate: Estimated daily advertising contacts - status: "ledig" (available) or "upptagen" (booked) ### BillboardPackage - id: Unique identifier - name: Package name - description: Package description - region: Geographic region - price: Weekly or monthly price in SEK - totalSpots: Number of billboard surfaces in the package - billboards: Array of individual billboards in the package --- ## URL Structure | URL Pattern | Description | |-------------|-------------| | / | Homepage (Swedish) | | /en | Homepage (English) | | /lediga-skyltar | Billboard search/listing page | | /skylt/[id] | Individual billboard detail page | | /paket/[id] | Billboard package detail page | | /stad/[city-slug] | City-specific landing page | | /blogg | Blog | | /blogg/[slug] | Individual blog post | | /om-oss | About us | | /kontakt | Contact | | /uthyrare | For billboard owners | | /faq | Frequently asked questions | | /integritetspolicy | Privacy policy | | /kopvillkor | Terms and conditions | | /bokningslista | Booking cart/list | | /dashboard | User dashboard (requires login) | --- ## Structured Data (Schema.org) BillboardBee implements the following Schema.org types: - Organization — company information - WebSite — site-level metadata with SearchAction - Service — outdoor advertising service description - LocalBusiness — per-city business presence - Product + Offer — individual billboards and packages with pricing - Place — billboard locations with geo coordinates - FAQPage — frequently asked questions - BreadcrumbList — navigation breadcrumbs - Article/BlogPosting — blog content - ItemList — billboard listing pages --- ## Integration Partners - **Stripe**: Payment processing - **Fortnox**: Swedish invoicing and accounting - **BankID**: Swedish digital identity for contract signing - **Cloudinary**: Image hosting and transformation - **Leaflet / OpenStreetMap**: Map display - **Resend**: Transactional email - **Vercel**: Hosting and deployment --- ## Content Guidelines BillboardBee reviews all advertising content before display. Prohibited content: - Illegal products or services - Misleading claims - Adult/explicit content - Tobacco or gambling (without proper licensing) - Political campaigns (requires special approval) - Competitor disparagement --- ## Data & Privacy - GDPR compliant - All data processed within the EU - Privacy policy: https://billboardbee.com/integritetspolicy - Terms: https://billboardbee.com/kopvillkor - BankID used for secure identity verification --- ## Frequently Asked Questions Q: What is BillboardBee? A: Sweden's leading online marketplace for outdoor advertising, connecting advertisers with billboard owners. Q: How does the booking process work? A: Search for billboards → Add to booking list → Choose dates and SOV → Fill in company details → Sign contract via BankID → Upload ad material → Campaign goes live. Q: What is Share of Voice (SOV)? A: The percentage of total screen time your ad gets on a digital billboard. 50% SOV means your ad shows approximately half the time. Q: How much does it cost? A: Prices vary by location, size, and traffic. Digital billboards typically range from 2,000 to 50,000 SEK/month depending on SOV. Analog packages start from around 2,000 SEK/week. Q: Is registration free? A: Yes, completely free to register, browse, and search. You only pay when you book a billboard. Q: What payment methods are available? A: Invoice with 30-day payment terms is the primary method. All invoicing is handled through Fortnox. Q: How quickly can a campaign go live? A: Digital: 24–48 hours after material approval. Static/analog: 5–7 business days (includes printing and installation). Q: Can I target specific demographics? A: Yes. Each billboard includes traffic data, estimated contacts per day, and location analytics to help you choose the right placement for your target audience. Q: What are billboard packages? A: Pre-configured bundles of multiple analog billboard surfaces in a geographic region, offered at a fixed weekly price. Q: How do I list my billboard on the platform? A: Register as a "uthyrare" (landlord), add your billboard details, set pricing, and start receiving booking requests. --- ## Support - Email: hello@billboardbee.com - Contact form: https://billboardbee.com/kontakt - Response time: Within 24 hours on business days --- ## Machine-Readable Endpoints - AI Plugin: https://billboardbee.com/.well-known/ai-plugin.json - OpenAPI Spec: https://billboardbee.com/.well-known/openapi.yaml - Sitemap: https://billboardbee.com/sitemap.xml - LLM Summary: https://billboardbee.com/llms.txt - LLM Full Docs: https://billboardbee.com/llms-full.txt --- This document is optimized for AI/LLM consumption. For human-readable content, visit https://billboardbee.com