# BillboardBee - AI/LLM Documentation
# Version: 2.2
# Last Updated: 2026-04-13
# Website: https://billboardbee.com
# Contact: hello@billboardbee.com
# Full documentation: https://billboardbee.com/llms-full.txt

## Overview

BillboardBee is Sweden's leading marketplace for outdoor advertising (OOH - Out of Home). We connect advertisers seeking visibility with billboard owners who have available advertising spaces.

## Company Information

- **Name**: BillboardBee AB
- **Country**: Sweden
- **Industry**: Advertising Technology (AdTech), Outdoor Advertising Marketplace
- **Primary Language**: Swedish (English also supported)
- **Website**: https://billboardbee.com
- **English Version**: https://billboardbee.com/en

## Core Services

### For Advertisers
1. **Search & Discovery**: Find billboard locations across Sweden
2. **Online Booking**: Book billboards directly with transparent pricing
3. **Material Upload**: Upload advertising content through the Creative Studio
4. **Share of Voice (SOV)**: Choose what percentage of screen time you want on digital billboards
5. **Campaign Analytics**: Track impressions, reach, and engagement
6. **Proof of Play**: Verification that your ad was displayed

### For Billboard Owners (Landlords)
1. **Billboard Registration**: List advertising spaces for free
2. **Price Setting**: Set your own prices with AI-powered recommendations
3. **Booking Management**: Approve/reject booking requests
4. **Content Review**: Approve advertising materials before display
5. **Automatic Payments**: Receive monthly payouts
6. **Revenue Dashboard**: Track earnings and statistics

## Billboard Types Available

- **Digital LED Billboards**: Large-format digital screens with video capability
- **Digital Screens**: Smaller digital displays
- **Static/Analog Billboards**: Traditional printed billboards
- **Analog Billboard Packages**: Bundled packages of multiple analog billboard surfaces in a region (e.g., Skåne packages with 5-20 surfaces)
- **City Light Panels**: Illuminated advertising panels
- **Bus Shelters**: Transit advertising locations
- **Street Furniture**: Various street-level advertising options
- **Highway Billboards**: Large-format roadside billboards along major highways (e.g., Jönköping area via Highway Communication)

## Billboard Packages

BillboardBee offers pre-configured packages of analog/static billboard surfaces:
- Packages bundle multiple billboard surfaces in a geographic region
- Available in Skåne (Eslöv, Hjärup, Staffanstorp, etc.) and other regions
- Each package includes a set number of surfaces with a fixed weekly price
- Package detail pages available at /paket/[id]

## Media Owners

BillboardBee works with multiple media owners including:
- **Billboardmedia**: Digital and analog billboards across Skåne
- **Highway Communication AB**: Highway billboards in the Jönköping region (Kämpevägen 17, SE-553 02 Jönköping)
- **Lookmedia**: Digital screens in various locations
- And many more independent billboard owners

## Pricing Model

### For Advertisers
- Pay per booking (varies by location, size, traffic)
- Digital billboards: Dynamic pricing based on Share of Voice
- Analog packages: Fixed weekly pricing
- Typical range: 2,000 - 50,000 SEK per month
- All prices in SEK (Swedish Krona), VAT excluded

### For Billboard Owners
- Free to list billboards
- Commission on confirmed bookings
- Monthly payouts within 30 days

## Geographic Coverage

BillboardBee operates throughout Sweden with presence in:
- **Stockholm** (largest inventory)
- **Gothenburg** (Göteborg)
- **Malmö** and **Skåne** (including analog billboard packages in Eslöv, Hjärup, Staffanstorp, Lund, etc.)
- **Jönköping** (Highway Communication billboards along E4/Rv40)
- **Uppsala**
- **Västerås**
- **Örebro**
- **Linköping**
- **Norrköping**
- And 150+ additional cities

## Technical Specifications

### Accepted File Formats
- **Images**: JPG, PNG, WebP
- **Video**: MP4, MOV, WebM (max 30 seconds recommended)
- **Static Print**: PDF, AI, EPS (300 DPI minimum)
- **Maximum File Size**: 50MB

### API Access
- REST API available for integrations
- Documentation: https://billboardbee.com/api-docs
- Authentication: Bearer token

## Key Features

### Share of Voice (SOV)
A unique feature for digital billboards where advertisers can choose what percentage of display time they want:
- 5% SOV = Your ad shows 5% of the time (minimum)
- 50% SOV = Your ad shows 50% of the time
- 100% SOV = Exclusive display (your ad only)
- Price scales proportionally with SOV

### Queen Cloud (Remote Screen Management)
Billboards connected to Queen Cloud receive campaign material automatically through the platform:
- No manual scheduling needed for Queen Cloud screens
- Real-time content updates
- Proof-of-play verification
- Live screen monitoring from the dashboard

### Multi-Screen Campaigns
Advertisers can book multiple billboards in a single booking and manage campaigns across screens:
- Per-billboard material targeting (landscape vs portrait auto-matching)
- Individual SoV per campaign
- Per-billboard material status tracking (missing / uploaded / scheduled)

### Smart Traffic Data
Each billboard includes:
- Daily traffic estimates (from Trafikverket where available)
- Demographic data
- Peak hours information
- Location analytics
- AI-powered audience insights

### Campaign Timeline
- **Digital Billboards**: 24-48 hours to go live
- **Static Billboards**: 5-7 business days (includes printing)
- **Minimum Booking**: 7 days (digital), 14 days (static)

## Frequently Asked Questions

**Q: What is BillboardBee?**
A: Sweden's leading marketplace for outdoor advertising, connecting advertisers with billboard owners.

**Q: How does booking work?**
A: Search for locations → Select billboard → Choose dates and SOV → Fill in details → Sign contract → Upload materials → Campaign goes live.

**Q: What is Share of Voice?**
A: The percentage of screen time your ad receives on a digital billboard. 50% SOV means your ad displays half the time.

**Q: Is registration free?**
A: Yes, completely free to register and browse. You only pay when booking a billboard.

**Q: What are the payment options?**
A: Invoice (30 days payment terms) is the primary payment method.

**Q: How quickly can a campaign start?**
A: Digital: 24-48 hours. Static: 5-7 business days.

**Q: What are billboard packages?**
A: Pre-configured bundles of multiple analog billboard surfaces in a geographic region, offered at a fixed weekly price.

## Content Guidelines

BillboardBee reviews all advertising content. Prohibited content includes:
- Illegal products/services
- Misleading claims
- Adult content
- Political campaigns (requires special approval)
- Competitor disparagement

## Data & Privacy

- GDPR compliant
- Data processed in EU
- Privacy policy: https://billboardbee.com/integritetspolicy
- Terms: https://billboardbee.com/kopvillkor

## Support

- **Email**: hello@billboardbee.com
- **Response Time**: Within 24 hours (business days)
- **Contact Form**: https://billboardbee.com/kontakt

## Integration Partners

- **Payment**: Stripe
- **Maps**: Leaflet / OpenStreetMap
- **Analytics**: Custom analytics platform
- **Email**: Resend
- **Identity**: BankID (Swedish digital ID)

## Structured Data

BillboardBee implements Schema.org structured data for:
- Organization
- LocalBusiness
- Service
- Product (billboards and packages)
- Place (billboard locations)
- Offer (pricing)
- FAQPage
- BreadcrumbList
- Article (blog posts)
- ItemList (billboard listings)

## API Endpoints (Public)

- `GET /api/billboards` - List available billboards
- `GET /api/billboards/[id]` - Get billboard details
- `GET /api/billboards/search-optimized` - Search with filters
- `GET /api/packages/[id]` - Get billboard package details
- `GET /api/blog` - Get blog posts

## Key Pages

- Main website: https://billboardbee.com
- English version: https://billboardbee.com/en
- Available billboards: https://billboardbee.com/lediga-skyltar
- Billboard packages: https://billboardbee.com/paket/[id]
- Individual billboards: https://billboardbee.com/skylt/[id]
- City pages: https://billboardbee.com/stad/[city-slug]
- About us: https://billboardbee.com/om-oss
- Contact: https://billboardbee.com/kontakt
- Blog: https://billboardbee.com/blogg

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This document is optimized for AI/LLM consumption.
For more comprehensive documentation, see: https://billboardbee.com/llms-full.txt
For human-readable content, visit: https://billboardbee.com