Format
All about Programmatic OOH
Everything you need to know about programmatic ooh – formats, specs, pricing and booking.
Buy outdoor programmatically – triggers, audience data and flexible real-time budgeting.
Quick facts
Formats & specs
Typical specifications for this format.
Integration
Open RTB / OpenDirect
Targeting
Geo, daypart, triggers, audience
Rapportering
Realtid i DSP
Typical placements
- DSP-connected inventory
- DOOH networks
Best suited for
- Performance campaigns
- Weather/time triggers
- Audience retargeting
Svarar inom 1 h
Talk to an advisor
Want to book programmatic ooh? We help you end-to-end.
Our Swedish advisors know the market inside out. Call or message us and you'll get a hand-picked list of available programmatic ooh placements, realistic price ranges and production tips — no strings attached.
- Hand-picked list of available placements in your target cities
- Realistic price ranges based on recent real bookings
- Artwork specs, file sizes and safe zones for every format
- Swedish support team, reply within 1 h on weekdays
Related
Other formats in the same category
LED billboard
Digital large-format LED display – bright, dynamic and ideal for campaigns that need to stand out 24/7.
Digital billboard
Large-format digital billboard – rotate creatives on the fly and run multiple messages in a single campaign.
DOOH (Digital Out-of-Home)
The umbrella category for all digital out-of-home – from LED billboards to mall screens, programmatic or direct.
Ready to book?
Start your campaign
Find available programmatic ooh placements across Sweden and book directly in the dashboard.