Bus shelter vs Metro advertising
Aboveground at stops vs underground in commuter flow. Which fits you?
Aboveground at stops vs underground in commuter flow
We break down the differences between Bus shelter and Metro advertising – and help you make the right call for your next campaign.
How they differ
Bus shelters catch both commuters and pedestrians; metros mostly commuters
Bus shelters span the citywide shelter network; metros cluster in metro areas
Metro gives longer dwell time; bus shelters deliver shorter but more frequent contacts
Bus shelters require simpler production; metros offer more formats to navigate
Which should you pick?
When broad city-wide reach is the goal.
When the audience is urban, commuting, and attentive enough for longer messages.
Still not sure? We match the choice to your brief.
Send us your audience, budget and campaign window and you'll get a concrete recommendation between Bus shelter and Metro advertising — grounded in Swedish market data and similar past campaigns.
- Recommendation based on real Swedish campaigns
- Realistic CPM ranges for both channels
- Combined-channel setup if it actually helps you
- Swedish advisors, reply within 1 h on weekdays
Explore other choices
Find the right board for your campaign
Explore our full inventory for both formats – or let our team help you choose the right one.