Direct deal vs Programmatic Guaranteed
Manual vs automated guaranteed buying. Which fits you?
Manual vs automated guaranteed buying
We break down the differences between Direct deal and Programmatic Guaranteed – and help you make the right call for your next campaign.
How they differ
Direct deals run via email/phone; PG runs through the DSP
Both guarantee price and volume – the difference is the delivery pipeline
PG offers better tracking and reporting
Direct suits when negotiating creative adjacencies or exclusivity
Which should you pick?
When premium spots, custom executions or exclusive time slots are needed.
When you want all buying data in one DSP and need scale across networks.
Still not sure? We match the choice to your brief.
Send us your audience, budget and campaign window and you'll get a concrete recommendation between Direct deal and Programmatic Guaranteed — grounded in Swedish market data and similar past campaigns.
- Recommendation based on real Swedish campaigns
- Realistic CPM ranges for both channels
- Combined-channel setup if it actually helps you
- Swedish advisors, reply within 1 h on weekdays
Explore other choices
Find the right board for your campaign
Explore our full inventory for both formats – or let our team help you choose the right one.