LED billboard vs Static poster
Digital flexibility vs printed persistence. Which fits you?
Digital flexibility vs printed persistence
We break down the differences between LED billboard and Static poster – and help you make the right call for your next campaign.
How they differ
LED can swap creatives any time; static posters are replaced physically every ~2 weeks
LED has 24/7 lighting; static posters often rely on backlight or spotlights
LED CPMs are typically higher; static posters tend to have lower production cost over time
LED enables same-day A/B testing; static posters lock in per campaign window
Which should you pick?
When a campaign needs quick updates, dayparting or creative variation.
When budget is tight but long exposure and heavy brand presence is wanted.
Still not sure? We match the choice to your brief.
Send us your audience, budget and campaign window and you'll get a concrete recommendation between LED billboard and Static poster — grounded in Swedish market data and similar past campaigns.
- Recommendation based on real Swedish campaigns
- Realistic CPM ranges for both channels
- Combined-channel setup if it actually helps you
- Swedish advisors, reply within 1 h on weekdays
Explore other choices
Find the right board for your campaign
Explore our full inventory for both formats – or let our team help you choose the right one.