Programmatic OOH vs Direct deal
Real-time auction vs negotiated agreement. Which fits you?
Real-time auction vs negotiated agreement
We break down the differences between Programmatic OOH and Direct deal – and help you make the right call for your next campaign.
How they differ
Programmatic enables triggers and dynamic budget allocation; direct is static
Programmatic requires DSP integration; direct requires sales relationships
Programmatic provides better real-time reporting
Direct often delivers lower price on premium and exclusive placements
Which should you pick?
When a campaign is performance-driven and must be triggered by real-time data.
When booking premium-specific sites or unique executions.
Still not sure? We match the choice to your brief.
Send us your audience, budget and campaign window and you'll get a concrete recommendation between Programmatic OOH and Direct deal — grounded in Swedish market data and similar past campaigns.
- Recommendation based on real Swedish campaigns
- Realistic CPM ranges for both channels
- Combined-channel setup if it actually helps you
- Swedish advisors, reply within 1 h on weekdays
Explore other choices
Find the right board for your campaign
Explore our full inventory for both formats – or let our team help you choose the right one.