Bus advertising vs Taxi top
Broad citywide coverage vs premium downtown traffic. Which fits you?
Broad citywide coverage vs premium downtown traffic
We break down the differences between Bus advertising and Taxi top – and help you make the right call for your next campaign.
How they differ
Buses follow fixed routes; taxis move where demand is
Buses offer larger surfaces; taxis deliver more but smaller exposures
Buses suit mass reach; taxis reach business and nightlife audiences
Taxi displays can rotate digitally; bus wraps are usually static
Which should you pick?
For broad citywide coverage at lower price per impression.
For premium downtown, evening traffic and B2B audiences.
Still not sure? We match the choice to your brief.
Send us your audience, budget and campaign window and you'll get a concrete recommendation between Bus advertising and Taxi top — grounded in Swedish market data and similar past campaigns.
- Recommendation based on real Swedish campaigns
- Realistic CPM ranges for both channels
- Combined-channel setup if it actually helps you
- Swedish advisors, reply within 1 h on weekdays
Explore other choices
Find the right board for your campaign
Explore our full inventory for both formats – or let our team help you choose the right one.