Radio advertising vs OOH
Audio in background vs visual in foreground. Which fits you?
Audio in background vs visual in foreground
We break down the differences between Radio advertising and OOH – and help you make the right call for your next campaign.
How they differ
Radio reaches commuters in cars – the same audience as major billboards
Radio + OOH have a documented synergy effect
OOH delivers the brand's visual identity, radio carries the tone
Radio is measured via listener data, OOH via traffic data
Which should you pick?
For breaking-news campaigns where timing is everything.
When the brand's visual identity needs presence in the streetscape.
Still not sure? We match the choice to your brief.
Send us your audience, budget and campaign window and you'll get a concrete recommendation between Radio advertising and OOH — grounded in Swedish market data and similar past campaigns.
- Recommendation based on real Swedish campaigns
- Realistic CPM ranges for both channels
- Combined-channel setup if it actually helps you
- Swedish advisors, reply within 1 h on weekdays
Explore other choices
Find the right board for your campaign
Explore our full inventory for both formats – or let our team help you choose the right one.