TV advertising vs OOH
Large-scale in-home exposure vs city-wide physical movement. Which fits you?
Large-scale in-home exposure vs city-wide physical movement
We break down the differences between TV advertising and OOH – and help you make the right call for your next campaign.
How they differ
TV still drives quick reach; OOH complements with frequency
TV is losing younger audiences to streaming; OOH still reaches all ages
OOH is usually cheaper per impression than prime time TV
The strongest effect comes from combining TV + OOH in the same flight
Which should you pick?
At launches where the scale of TV adds emotional depth.
When building frequency, presence and proximity to purchase.
Still not sure? We match the choice to your brief.
Send us your audience, budget and campaign window and you'll get a concrete recommendation between TV advertising and OOH — grounded in Swedish market data and similar past campaigns.
- Recommendation based on real Swedish campaigns
- Realistic CPM ranges for both channels
- Combined-channel setup if it actually helps you
- Swedish advisors, reply within 1 h on weekdays
Explore other choices
Find the right board for your campaign
Explore our full inventory for both formats – or let our team help you choose the right one.