Content map
All pages at BillboardBee
A complete A–Z register of 127 landing pages – formats, cities, comparisons, dictionary and main navigation.
11 pages
- SiteAbout usThe team behind BillboardBee.
- DictionaryAdvertising OmbudsmanSwedish self-regulatory body that reviews advertising against ICC standards.
- SiteAgent & LLM policyHow AI agents may use the site.
- FormatAirport advertisingExclusive placements in arrivals, departures and gates – perfect for premium brands and international audiences.
- SiteAll billboardsBrowse the full inventory.
- SiteAll citiesOverview by city.
- DictionaryAmbient mediaCreative OOH that uses unexpected surfaces – stairs, benches, pavements – to surprise audiences.
- DictionaryArtworkThe visual message – may exist in multiple versions for A/B testing.
- DictionaryAspect ratioThe ratio of width to height – e.g. 16:9, 3:1 or 9:16 for portrait signs.
- DictionaryAttributionConnecting conversions to a specific campaign exposure – in OOH via mobile IDs or footfall data.
- SiteAvailable spacesCurrent open placements.
15 pages
- DictionaryBannerThe creative shown on the sign – printed material or digital file.
- FormatBanner meshLarge printed banner – a flexible solution for events, scaffolds and temporary campaigns.
- DictionaryBanner meshLarge printed banner, often installed on scaffolding or facades.
- FormatBike & city furnitureBike racks, bins and city furniture with branded media – hyperlocal and eco-conscious.
- DictionaryBillboardA large-format outdoor advertising sign, typically placed along roads or on buildings.
- ComparisonBillboard vs Bus advertisingStatic premium placement vs mobile city coverage
- DictionaryBleedExtra margin in print files ensuring no white shows at the edges.
- SiteBlogInsights and guides about outdoor advertising.
- DictionaryBookingThe concrete reservation of a campaign on a specific sign/period.
- DictionaryBrand safetyProtecting the brand from unsuitable contexts or adjacencies.
- FormatBus advertisingFull wraps, sides and backs – reach commuters and pedestrians across neighbourhoods every day.
- ComparisonBus advertising vs Taxi topBroad citywide coverage vs premium downtown traffic
- FormatBus shelterBacklit poster frame at the bus stop – guaranteed exposure with long dwell time.
- DictionaryBus shelterBacklit poster frame at a bus stop – one of OOH's most common formats.
- ComparisonBus shelter vs Metro advertisingAboveground at stops vs underground in commuter flow
12 pages
- DictionaryCall-to-actionThe prompt that triggers an action – "Buy now", "Download", "Visit us".
- DictionaryCampaign periodThe time window a campaign runs – often 14 days in classic OOH.
- DictionaryCity lightBacklit poster in an urban setting, typically on sidewalks or bus stops.
- SiteContactGet in touch.
- SiteCookiesCookie policy.
- DictionaryCopyThe written text in a creative – in OOH often capped at 6–8 words.
- DictionaryCPCCost Per Click – rarely used in OOH, but relevant when QR codes drive traffic.
- DictionaryCPMCost Per Mille – cost per thousand impressions, a core metric in media.
- SiteCreate advertiser accountStart booking OOH.
- DictionaryCreativeThe finished campaign asset – image, video or animation.
- DictionaryCross-channelCampaigns that run across multiple channels and are measured jointly.
- DictionaryCTRClick-Through Rate – share of viewers that click on an ad or QR code.
11 pages
- SiteDashboardYour control panel.
- DictionaryDaypartingRunning ads at specific times of day – e.g. lunch or rush hour.
- SiteDictionaryEvery outdoor advertising term.
- FormatDigital billboardLarge-format digital billboard – rotate creatives on the fly and run multiple messages in a single campaign.
- DictionaryDirect dealBuying OOH directly from the media owner – outside auctions and DSPs.
- ComparisonDirect deal vs Programmatic GuaranteedManual vs automated guaranteed buying
- DictionaryDOOHDigital Out-of-Home – all digital outdoor advertising, from LED boards to transit screens.
- FormatDOOH (Digital Out-of-Home)The umbrella category for all digital out-of-home – from LED billboards to mall screens, programmatic or direct.
- ComparisonDOOH vs Online advertisingOutdoor audience without ad-blockers vs individual screen view
- DictionaryDSPDemand-Side Platform – the tool advertisers use to buy DOOH programmatically.
- DictionaryDwell timeThe time a person stays within the visible range of a sign.
2 pages
8 pages
- SiteFAQFrequently asked questions.
- DictionaryFile formatThe files accepted for DOOH/print – typically MP4, JPG, PNG, PDF.
- DictionaryFloor priceThe minimum price a media owner accepts in an auction.
- DictionaryFootfallMeasurement of how many people visit a location, often used in OOH attribution.
- SiteFor advertisersHow it works for buyers.
- SiteFor media agenciesScale OOH with us.
- SiteFor media ownersMonetise your billboard.
- DictionaryFrequencyThe average number of times an individual sees the campaign.
5 pages
- SiteGDPRData protection info.
- DictionaryGDPR in OOHWhen DOOH measures audiences (via cameras/mobile data), GDPR compliance is essential.
- DictionaryGeo-fencingDefining a geographic area where ads are shown or measured.
- DictionaryGRPGross Rating Points – reach × frequency. Industry standard for campaign weight.
- DictionaryGuerrilla marketingUnconventional, attention-driven advertising – often low-budget with big PR impact.
2 pages
2 pages
7 pages
- FormatLarge-format billboardClassic large-format billboard along trafficked roads – high reach, long dwell time and broad audience.
- DictionaryLarge-format billboardClassic large-format outdoor sign, typically 12×4 m or 8×3 m.
- FormatLED billboardDigital large-format LED display – bright, dynamic and ideal for campaigns that need to stand out 24/7.
- ComparisonLED billboard vs Static posterDigital flexibility vs printed persistence
- ComparisonLED billboard vs WallscapeDigital flexibility vs physical dominance
- DictionaryLookalike audienceA new audience that mirrors your best existing audience, built from data.
- DictionaryLoopThe total rotation of ads on a digital sign – for example, 6 or 8 slots.
4 pages
- DictionaryMake goodCompensation from a media owner when delivery missed the promised volume.
- FormatMetro advertisingPlatforms, escalators, trains and digital screens in the heart of urban transit – high frequency in dense zones.
- FormatMobile LED truckLED screens on moving vehicles – ideal for guerrilla, events and local takeovers.
- DictionaryMPUMetro/Mall Poster Unit – standard size (often 118×175 cm) for posters in transit and retail.
5 pages
- DictionaryOmnichannelMarketing that integrates all channels into a unified customer experience.
- DictionaryOOHOut-of-Home – umbrella term for all advertising that reaches audiences outside the home.
- ComparisonOOH vs DOOHClassic out-of-home vs digital out-of-home
- DictionaryOpen auctionOpen programmatic auction where any buyer can bid.
- DictionaryOTSOpportunity To See – the number of times an individual has the chance to see the campaign.
13 pages
- SitePackagesReady-made campaign packages.
- DictionaryPersonaAn archetypal user representing an audience segment.
- DictionaryPixel pitchThe distance between pixels on an LED screen – determines sharpness at distance.
- DictionaryPlanning and Building ActThe Swedish Planning and Building Act – regulates when sign permits are required.
- SitePrivacy policyGDPR and data handling.
- DictionaryPrivate Marketplace (PMP)Invite-only auction between selected buyers and sellers.
- DictionaryProgrammatic GuaranteedPre-negotiated price and volume delivered via a programmatic pipeline.
- FormatProgrammatic OOHBuy outdoor programmatically – triggers, audience data and flexible real-time budgeting.
- DictionaryProgrammatic OOHAutomated, audience-based buying of outdoor advertising via DSPs and SSPs.
- ComparisonProgrammatic OOH vs Direct dealReal-time auction vs negotiated agreement
- DictionaryProofingQuality assurance before production – confirming colour, size and copy.
- SitePurchase termsTerms when buying OOH.
- FormatPylon & advertising columnFree-standing vertical column – draws attention from multiple angles in the streetscape.
7 pages
- ComparisonRadio advertising vs OOHAudio in background vs visual in foreground
- DictionaryReachThe number of unique individuals reached by a campaign in a period.
- SiteRegister a billboardList a new billboard.
- DictionaryResolutionA measure of screen/creative sharpness, in pixels.
- DictionaryROASReturn On Ad Spend – revenue generated per unit of ad spend.
- DictionaryROIReturn on Investment – the return on a marketing investment.
- DictionaryRTBReal-Time Bidding – real-time auction-based buying.
9 pages
- DictionarySegmentationDividing the audience into distinct groups for more relevant communication.
- DictionaryShare of VoiceThe share of a channel's total exposure that a brand owns during a period.
- FormatShopping mall displayScreens and posters inside shopping malls – reach consumers right at the point of purchase.
- SiteSign inTo your dashboard.
- DictionarySign permitMunicipal permit required to install a sign on public land or a facade.
- DictionarySSPSupply-Side Platform – the tool media owners use to sell inventory.
- FormatStatic posterClassic printed poster – cost-efficient, exclusive visibility and great for long-term brand building.
- FormatStreet posterGround-level poster that catches pedestrians – perfect for local promotions and footfall offers.
- DictionarySwedish Transport AdministrationSwedish agency that approves signs near public roads.
9 pages
- DictionaryTargetingDirecting ads at a specific audience – in DOOH via geo, time and audience data.
- FormatTaxi topDisplay or printed top on taxis – mobile exposure that moves with the crowd.
- SiteTerms of servicePlatform terms.
- FormatTrain station advertisingLarge digital screens and posters at central stations – millions of commuters per week.
- DictionaryTransit mediaAdvertising on vehicles or at stations – bus, metro, train, taxi.
- DictionaryTrigger advertisingData-driven campaigns that react to weather, time, events or pollen counts.
- DictionaryTriggersData rules that trigger ad delivery – e.g. weather, temperature, delayed trains.
- DictionaryTRPTarget Rating Points – GRP but measured against a specific target group.
- ComparisonTV advertising vs OOHLarge-scale in-home exposure vs city-wide physical movement
2 pages
3 pages
- FormatWallscapeLarge-format wall mural on a building gable – premium canvas that dominates skylines and delivers wow-factor.
- DictionaryWallscapeLarge poster or painting on a building gable – typically a premium city-centre placement.
- ComparisonWallscape vs Large-format billboardIconic premium placement vs high-frequency roadside
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